Audit Status - Mission Control

Facebook Ads

stale

72/100

Health Score

Checks

170d

Data Age

Key Findings

$42K/mo revenue stream (highest revenue of all stores) with FB ads running but:

No automated spend anomaly detection

No ROAS drop alerts

Re-run audit (last run 170 days ago)

Google Ads

stale

N/A

Health Score

Checks

70d

Data Age

Key Findings

(25% of budget). Root cause: single-campaign structure with no brand separation and broad match keywords triggering irrelevant service queries.

| Search Term | Cost | Conversions |

1. [CRITICAL] Add negative keywords: "long arm", "longarm", "quilting service", "machine quilting", "near me" (services queries, not product queries). Estimated $150+/month recovery.

Re-run audit

Klaviyo Email

complete

N/A

Health Score

Checks

22d

Data Age

Key Findings

Placed Order metric found: Yes

- DOUBLE-COUNT: 2 flow message IDs appearing in $attributed_message ($2,178.02 at risk of double-counting)

Unknown message IDs represent >18% of campaign revenue — investigate

View Report

GA4 Analytics

stale

Health Score

Checks

134d

Data Age

Key Findings

Only "Google Shopping App Purchase" is being counted as primary FO conversion

The GA4-imported web purchase ("Fabric Outlet (web) purchase") is HIDDEN/not counted

Impact: Google's bid optimization uses Shopping App signals, not web checkout data

Re-run audit

Quick Actions to Unblock Audits

Export Google Ads Data

Download 6 CSV reports from Google Ads to enable 74-check audit

5 minutes

Export Klaviyo Data

Download 4 CSV reports to enable 58-check email audit

5 minutes

Accept Custom Audience TOS

Required to create retargeting audiences for FB Ads

30 seconds