{
  "growth_month": "2026-04",
  "prior_snapshot": "2026-04-01",
  "current_snapshot": "2026-05-01",
  "generated_at": "2026-06-01T12:50:04.728460",
  "callouts": [
    {
      "slot": "IG Goal (276K \u2014 beat Moda)",
      "headline": "Moda 279,000 \u00b7 MoM +0.4% \u00b7 Gap to beat: 46,000 \u00b7 widening (+1,000) \u00b7 N/A",
      "rbd_current": 233000,
      "rbd_mom": 0.0,
      "moda_current": 279000,
      "moda_mom": 0.3597122302158274,
      "gap_current": 46000,
      "gap_change": 1000,
      "trend": "widening (+1,000)",
      "projection": "N/A"
    },
    {
      "slot": "YouTube Subscribers (Goal: 200K)",
      "headline": "RBD 183,000 subs \u00b7 116,600 lead over #2 Art Gallery Fabrics (66,400) \u00b7 RBD 11/30d uploads \u00b7 Moda 9/30d \u00b7 Art 6/30d \u00b7 FreeSpirit 1/30d \u00b7 top 2026-04 video: \"Independence Day Block of the Month (BOM) Blocks 3-5: Connec\" (8,324 views)",
      "rbd_current": 183000,
      "rbd_mom": 0.5494505494505495,
      "closest_competitor": "Art Gallery Fabrics",
      "closest_competitor_subs": 66400,
      "rbd_lead": 116600,
      "rbd_cadence_30d": "11",
      "competitor_cadences": [
        "Moda 9/30d",
        "Art 6/30d",
        "FreeSpirit 1/30d"
      ],
      "top_rbd_video": {
        "title": "Independence Day Block of the Month (BOM) Blocks 3-5: Connecticut, Rhode Island, & New York",
        "views": 8324
      }
    },
    {
      "slot": "Facebook (#1 in industry)",
      "headline": "#1 confirmed at 176,844 (+544 MoM) \u00b7 #2 Moda Fabrics 152,165 (+745) \u00b7 lead +24,679 \u00b7 gap -201 this month",
      "rbd_rank": 1,
      "rbd_current": 176844,
      "rbd_mom": 544,
      "runner_up_brand": "Moda Fabrics",
      "runner_up_current": 152165,
      "runner_up_mom": 745,
      "lead": 24679
    },
    {
      "slot": "Notable Competitor Movements",
      "headline": "Art Gallery Fabrics Facebook \u2191 +5,374 (+5.5%) \u2192 103,204 \u00b7 FreeSpirit Fabrics Facebook \u2191 +1,274 (+1.3%) \u2192 100,113 \u00b7 Art Gallery Fabrics Instagram \u2191 +3,000 (+1.3%) \u2192 237,000",
      "top_movers": [
        {
          "brand": "Art Gallery Fabrics",
          "platform": "fb",
          "delta": 5374,
          "pct_change": 5.493202494122458,
          "current": 103204
        },
        {
          "brand": "FreeSpirit Fabrics",
          "platform": "fb",
          "delta": 1274,
          "pct_change": 1.288964882283309,
          "current": 100113
        },
        {
          "brand": "Art Gallery Fabrics",
          "platform": "ig",
          "delta": 3000,
          "pct_change": 1.282051282051282,
          "current": 237000
        }
      ]
    }
  ]
}