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Ready Created 2026-04-11 1/6 tasks

Memorial Day Patriotic Campaign — Klaviyo Email Drafts

Linked Plan: memorial-day-patriotic-2026.md

Placeholder Key

Placeholder Replace With
https://theshiplapquiltshop.com/collections/patriotic-fabrics Shiplap collection page URL for patriotic fabrics
https://theshiplapquiltshop.com/products/stars-stripes-forever-fat-quarter-bundle Stars & Stripes FQ Bundle product URL (Shiplap)
https://theshiplapquiltshop.com/products/freedom-garden-quilt-kit Freedom Garden Quilt Kit product URL (Shiplap)
https://fabricoutlet.com/collections/patriotic-fabrics Fabric Outlet collection page URL for patriotic fabrics
https://fabricoutlet.com/products/stars-stripes-forever-10-stacker Stars & Stripes 10" Stacker product URL (Fabric Outlet)
https://fabricoutlet.com/products/freedom-garden-yardage Freedom Garden Yardage product URL (Fabric Outlet)
$44.99 Actual price of FQ bundle (expected ~$54–65)
$89.99 Actual price of quilt kit (expected ~$85–110)
$34.99 Actual price of 10" stacker (expected ~$28–38)
$9.99 Actual price per yard (expected ~$7.99–9.99)
[SHP_BUNDLE_IMG] Product image URL for FQ bundle
[SHP_KIT_IMG] Product image URL for quilt kit
[FO_STACKER_IMG] Product image URL for 10" stacker
[FO_YARDAGE_IMG] Product image URL for yardage

SHIPLAP QUILT SHOP — 5 Emails

Send 1 — Apr 14 | Subscriber Early Access

Subject: Early access: Patriotic fabrics for your Memorial Day quilt Preview text: You're first — 10% off Stars & Stripes and Freedom Garden, this week only. Segment: Full list (or 90-day engaged subscribers) Discount code: PATRIOT10SHP (valid Apr 14–28)

Hi [first_name|fallback=there],

Memorial Day is closer than you think — and your quilt deserves fabrics this beautiful.

We're giving our email subscribers first access to two new patriotic collections before they go live to the public:

Stars & Stripes Forever Fat Quarter Bundle 18–20 coordinating red, white & blue prints — everything you need for a stunning Memorial Day project. [SHP_BUNDLE_IMG] $44.99 → Use code PATRIOT10SHP for 10% off [Shop the Bundle →]https://theshiplapquiltshop.com/products/stars-stripes-forever-fat-quarter-bundle

Freedom Garden Quilt Kit Designer-curated kit with fabric + cutting guide. Make something heirloom-worthy. [SHP_KIT_IMG] $89.99 → Use code PATRIOT10SHP for 10% off [Shop the Kit →]https://theshiplapquiltshop.com/products/freedom-garden-quilt-kit

Your 10% off code: PATRIOT10SHP Valid through April 28 — subscribers only.

Happy quilting, The Shiplap Team

Send 2 — Apr 27 | Early Access Reminder

Subject: Last call — 10% off ends tonight Preview text: PATRIOT10SHP expires at midnight. Don't miss it. Segment: Opened Send 1 but did NOT purchase

Hi [first_name|fallback=there],

Just a quick reminder — your 10% subscriber discount on our patriotic collection expires tonight at midnight.

[SHP_BUNDLE_IMG] Stars & Stripes Forever FQ Bundle · $44.99

[SHP_KIT_IMG] Freedom Garden Quilt Kit · $89.99

Use code PATRIOT10SHP at checkout.

[Shop the Collection →]https://theshiplapquiltshop.com/collections/patriotic-fabrics

After tonight it's full price for everyone. Grab yours while the code is live.

— The Shiplap Team

Send 3 — Apr 28 | General Launch

Subject: The patriotic collection is here — perfect for Memorial Day Preview text: Stars & Stripes Forever + Freedom Garden — now live. Segment: Full list (exclude Send 1 purchasers)

Hi [first_name|fallback=there],

Our 2026 patriotic collection just went live — and it's everything you'd want for a Memorial Day project.

Stars & Stripes Forever Fat Quarter Bundle [SHP_BUNDLE_IMG] 18–20 coordinating red, white & blue prints. Perfect for lap quilts, table runners, and wall hangings. $44.99 · Limited run — these don't come back once they're gone. [Shop the Bundle →]https://theshiplapquiltshop.com/products/stars-stripes-forever-fat-quarter-bundle

Freedom Garden Quilt Kit [SHP_KIT_IMG] Everything in one box. Just cut, sew, and enjoy. Includes fabric + pattern. $89.99 [Shop the Kit →]https://theshiplapquiltshop.com/products/freedom-garden-quilt-kit

Memorial Day is May 25. Plenty of time to finish — if you start now.

[See the Full Collection →]https://theshiplapquiltshop.com/collections/patriotic-fabrics

Happy quilting, The Shiplap Team

Send 4 — May 12 | Scarcity Push

Subject: Low stock alert: Stars & Stripes collection Preview text: Inventory is moving fast — don't wait. Segment: Clicked but didn't purchase in Sends 1–3

Hi [first_name|fallback=there],

We wanted to give you a heads up — our Stars & Stripes Forever collection is moving faster than expected.

[SHP_BUNDLE_IMG] Stars & Stripes Forever Fat Quarter Bundle These are a limited seasonal run. Once they sell out, we won't be restocking.

Memorial Day is May 25 — two weeks away. There's still time to finish your project if you order now.

[Get Yours Before It's Gone →]https://theshiplapquiltshop.com/products/stars-stripes-forever-fat-quarter-bundle

Still on the fence? The Freedom Garden Quilt Kit is also a beautiful option — everything's included. [Shop the Kit →]https://theshiplapquiltshop.com/products/freedom-garden-quilt-kit

— The Shiplap Team

Send 5 — May 22 | Memorial Day Weekend

Subject: Happy (almost) Memorial Day from Shiplap Preview text: Honoring the holiday — and sharing a look at what our community made. Segment: Full list

Hi [first_name|fallback=there],

Memorial Day weekend is almost here.

Whether your patriotic quilt is done, in progress, or still in the planning phase — we hope it brings you joy. Every stitch is a little act of love.

We still have some Stars & Stripes Forever and Freedom Garden fabrics in stock if you're planning ahead for next year (or want to finish this one!).

[Shop What's Left →]https://theshiplapquiltshop.com/collections/patriotic-fabrics

From everyone at Shiplap — thank you for letting us be part of your projects.

Happy Memorial Day, The Shiplap Team

FABRIC OUTLET — 5 Emails

Send 1 — Apr 14 | Subscriber Early Access

Subject: You're first: Patriotic fabrics at outlet prices Preview text: 10% off Stars & Stripes and Freedom Garden — subscribers only, 2 weeks. Segment: Active subscribers (90-day engaged) Discount code: PATRIOT10FO (valid Apr 14–28)

Hi [first_name|fallback=there],

Good news — we just added two patriotic collections to Fabric Outlet. And as a subscriber, you get first dibs at 10% off.

Stars & Stripes 10" Stacker [FO_STACKER_IMG] Coordinating red, white & blue 10" squares — ready to cut and sew. Designer quality at outlet pricing. $34.99 → Use PATRIOT10FO for 10% off [Shop the Stacker →]https://fabricoutlet.com/products/stars-stripes-forever-10-stacker

Freedom Garden Yardage [FO_YARDAGE_IMG] Beautiful patriotic prints by the yard. Buy what you need, no waste. $9.99/yd → Use PATRIOT10FO for 10% off Free shipping on orders $30+ [Shop Yardage →]https://fabricoutlet.com/products/freedom-garden-yardage

Your code: PATRIOT10FO · Valid through April 28

[Shop the Full Patriotic Collection →]https://fabricoutlet.com/collections/patriotic-fabrics

— Fabric Outlet

Send 2 — Apr 27 | Early Access Reminder

Subject: 10% off expires tonight — patriotic fabrics Preview text: PATRIOT10FO is gone at midnight. Last chance. Segment: Opened Send 1 but did NOT purchase

Hi [first_name|fallback=there],

Your 10% subscriber discount expires tonight at midnight.

[FO_STACKER_IMG] Stars & Stripes 10" Stacker — $34.99 (10% off with PATRIOT10FO)

Use code PATRIOT10FO at checkout.

Free shipping on orders $30+.

[Shop Before It Expires →]https://fabricoutlet.com/collections/patriotic-fabrics

— Fabric Outlet

Send 3 — Apr 28 | General Launch

Subject: Just dropped: Red, white & blue fabrics for less Preview text: Designer patriotic fabrics at outlet prices — now live. Segment: Full list (exclude Send 1 purchasers)

Hi [first_name|fallback=there],

Patriotic fabrics just landed at Fabric Outlet — designer quality, outlet pricing.

Stars & Stripes 10" Stacker [FO_STACKER_IMG] Everything pre-cut and coordinated. Perfect for charm quilts, mug rugs, and quick projects. $34.99 · Shop Now →]https://fabricoutlet.com/products/stars-stripes-forever-10-stacker

Freedom Garden Yardage [FO_YARDAGE_IMG] Stunning prints, starting at $9.99/yd. Buy exactly what you need. Free shipping on $30+ orders. [Shop by the Yard →]https://fabricoutlet.com/products/freedom-garden-yardage

These are closeout quantities — once they're gone, they're gone.

[Shop the Patriotic Collection →]https://fabricoutlet.com/collections/patriotic-fabrics

— Fabric Outlet

Send 4 — May 12 | Scarcity Push

Subject: Stock alert: Patriotic fabrics going fast Preview text: Closeout means no restock. Get yours before they're gone. Segment: Clicked but didn't purchase in Sends 1–3

Hi [first_name|fallback=there],

Quick heads up — our patriotic fabric inventory is moving fast, and as a closeout shop, we don't restock.

[FO_STACKER_IMG] Stars & Stripes 10" Stacker — limited quantity remaining

[FO_YARDAGE_IMG] Freedom Garden Yardage — grab your yardage while it's available

Memorial Day is May 25. Still plenty of time to finish a project if you move now.

Free shipping on $30+.

[Shop Before It's Gone →]https://fabricoutlet.com/collections/patriotic-fabrics

— Fabric Outlet

Send 5 — May 22 | Memorial Day Weekend

Subject: Happy Memorial Day — red, white & blue fabrics still in stock Preview text: Weekend's here. A few patriotic fabrics left if you need them. Segment: Full list

Hi [first_name|fallback=there],

Happy Memorial Day weekend from all of us at Fabric Outlet.

We still have some Stars & Stripes and Freedom Garden fabrics in stock — if you're working on a last-minute project or planning ahead for next year, grab them while you can.

Free shipping on $30+.

[Shop What's Left →]https://fabricoutlet.com/collections/patriotic-fabrics

Thank you for being a part of our community. Hope your weekend is full of quilting (and maybe a barbecue or two).

— Fabric Outlet

Checklist for Cole Before Sending

  • ☑ Replace all [PLACEHOLDER] values with actual Shopify URLs and prices (done 2026-04-13)
  • ☐ Add actual product images to each email in Klaviyo builder
  • ☐ Confirm discount codes PATRIOT10SHP and PATRIOT10FO are active in Shopify (Apr 14–28)
  • ☐ Set correct segments in Klaviyo per each send's "Segment" field above
  • ☐ Schedule Send 1 for Apr 14 (or manually trigger if products go live late)
  • ☐ Verify Fabric Outlet free shipping threshold matches store settings ($30+)
Source: ~/ai-projects/mission-control/plans/memorial-day-klaviyo-drafts.md